Get started with the
NeuroStar Co-op Program

The Power of Partnership takes your NeuroStar® marketing to the next level.

NeuroStar’s Co-op program is built on the one-of-a-kind partnership NeuroStar is known for. It starts with your Practice Development Manager (PDM), who is there to help you implement the program every step of the way. Co-op Marketing is just one way we prove our commitment to your success and the success of your patients.

Using the Keys To Co-op: It’s as simple as 1-2-3-4.

Pick your Keys to Co-op

Follow the proven formula below, and reach out to your PDM for guidance.

Pick a proven visual asset for your Key

Choose from our library of proven ads and add your logo or image.

Get connected with a vendor that will help you execute

Choose from our list of preferred vendors, and reach out to get started.

Submit for pre-approval and reimbursement

Submit your plans for pre-approval on your My Account page, and get your reimbursement guaranteed.


The Keys to Success, no matter the type of your practice

Where to Start
Our Keys to Co-op are the most important actions that will make the largest impact, all in a simple formula that you’ll use every quarter, along with preferred vendors to help you unlock the potential within your practice.

Co-op gives you:

Tactic + Assets + Vendor = Proven results for reaching patients

Start every quarter asking: Who are the key stakeholders in my practice who need to attend?

NeuroStar University

A state-of-the-art facility with hands-on training to help your NeuroStar practice thrive and improve the patient experience.

Use Co-op dollars to cover 50% of:

  • Round-trip airfare at coach class rates between your home and Charlotte, North Carolina
  • NeuroStar approved hotel accommodations in proximity to the training center
  • NeuroStar helps coordinate your travel

Help your people shine with NSU

Ask: Do I have all the in-practice co-branded materials my practice needs?

In-Practice Branding

Create awareness and education of NeuroStar for patients inside your practice so they ask you about NeuroStar.

Use Co-op dollars to cover 50% of:

  • Ready-to-print materials (banners, brochures, tent cards, etc.)
  • Branded apparel and accessories
  • Access to print vendors

Make the most of your In-Practice Branding

Ask: Does my website need improvement? Are there optimizations I can make?

Website Optimization

Create or optimize your NeuroStar pages for a better user experience and content visitors are looking for.

Use Co-op dollars to cover 50% of:

  • Website/landing page packages
  • Vendors for new or established websites

Optimize your practice website

Ask: Am I running Social Media Ads? Could they be optimized?

Social Media Ads

Advertise where potential patients are looking for information and drive visitors to your optimized website.

Use Co-op dollars to cover 50% of:

  • Pre-designed turn-key social ads
  • Vendors to help place, measure, and optimize performance

Supercharge your Social Media ads

Ask: Am I running Paid Search Marketing? Could it be performing better?

Search Engine Marketing

Remain visible to patients and caregivers searching for more information so you can reach “hand-raisers” when they’re most interested.

Use Co-op dollars to cover 50% of:

  • Tested Google ads & keywords
  • Vendors to help place, measure, and optimize ads.

Show up where people are most interested

NOTE: Co-op programs are heavily regulated, and all guidelines must be followed. The Keys to Co-op are pre-designed to make compliance with the program guidelines easy for you, and ensure you get the reimbursement you expect, without surprises.

Co-op Marketing dollars can only be used for materials that support your NeuroStar practice and cannot be used on ads mentioning or featuring other brands or treatments, or off-label uses of NeuroStar.

Once you’re in the rhythm, you’ll do three things every quarter.

Purchase treatment sessions to qualify for Co-op, and accrue Co-op dollars for next quarter.

Month 1 Month 2 Month 3

Activate your marketing, choosing from the Keys to Co-op above, and spending your accrued Co-op dollars

AND purchase treatment sessions to start accruing dollars for next quarter.

Month 4 Month 5 Month 6

Submit your reimbursement request for the marketing tactics you ran last quarter.

AND activate your marketing for this quarter

AND purchase treatment sessions to start accruing dollars for next quarter.

Month 7 Month 8 Month 9

Once you're in the rhythm, you do all three things, every quarter:

  1. Purchase Treatment Sessions
  2. Activate your marketing
  3. Submit your reimbursement
Month 10 Month 11 Month 12

Co-op Reimbursement - The Details on Getting Reimbursed

Here are 3 steps to make sure you get the reimbursement you expect…

Submitting for Pre-approval
  1. Pre-approval for your chosen Keys to Co-op ensures your Co-op tactics are approved and within the program guidelines, it also guarantees your reimbursement amount, based on your Co-op Level.
  2. Plans and ads can be submitted via the My Account page any time before your ads run, as long as you allow time for approval.
The NeuroStar Co-op team will reach out with approvals or edits to ad submissions within 3-5 business days. Ads are reviewed in the order they are received. Best practice is to submit ads a minimum of two weeks in advance prior to publish/run date.
Submitting for Reimbursement Once the quarter is complete,
  1. Gather your receipts and final ad proofs for your ad placements.
  2. Upload all assets to your My Account page and request final approval and reimbursement. You will need both proof of the purchase, and the final ad proof (what actually ran) to get reimbursed.
  3. Visit the My Account page to view pre-approval and reimbursement checklists for detailed information.
For key dates on quarterly deadlines, visit the Co-op Resources page.

Expecting Reimbursement

  1. The NeuroStar Co-op team will reach out within 3-5 business days with any questions, and to confirm receipt of all needed materials.
  2. Reimbursement agreements will be sent within 60 days of the reimbursement submission deadline. Exceptions may apply per your Co-op Level.
Submit for pre-approvals and final reimbursement on the My Account page.
Note that Co-op Marketing dollars can only be used for materials that support your NeuroStar practice. Marketing materials, campaigns, or assets that feature or mention other brands or treatments, or unapproved or off-label uses of NeuroStar, will not be approved or reimbursed. For more information on eligible tactics, claims, etc. visit our Co-op Resources page.


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